Best UK E-Liquid Brands: Homegrown Flavour Excellence
Terri Adams
23/09/2025 • 5 min readIf you’re into vaping and love supporting British-made products, you’re in luck. The UK is home to a diverse range of some of the most flavour-packed, expertly crafted e-liquids, vape juice, and vape liquid on the market, catering to a wide variety of vaping preferences. Whether you’re after classic favourites or fancy trying something new, we’ve rounded up the top UK-manufactured brands that blend brilliant taste with local pride.
What Are E-Liquids? A Quick Introduction
If you’re new to vaping or just curious about what goes into your favourite vape juices, here’s a quick rundown. E-liquids — sometimes called vape liquids or simply “liquids” — are the heart of every vaping device. They’re made from a blend of propylene glycol (PG) and vegetable glycerine (VG), which work together to create the vapour and deliver that satisfying throat hit. The ratio of PG to VG can change the way your vape feels: higher PG means a stronger throat hit and more flavour intensity, while more VG gives you thicker clouds and a smoother inhale.
E-liquids also come in a wide range of nicotine strengths, from zero nicotine up to 20mg, so you can tailor your nicotine intake to suit your needs. And when it comes to flavour, the sky’s the limit — think fruity favourites, menthol flavours, and even dessert-inspired blends like sweet raspberry swirl or ripple ice cream. With so many brands and e-liquid flavours to choose from, there’s a perfect match for every taste bud and vaping style. Whether you’re after a classic tobacco taste or something a bit more adventurous, experimenting with different vape juices is all part of the fun of vaping.
Vampire Vape – Northern Legend
Let’s kick things off with a true trailblazer: Vampire Vape. Born in 2012 and still going strong, this Blackburn-based brand is a mainstay in the UK vaping scene. Chances are, you’ve heard of their iconic Heisenberg or Pinkman flavours – both legends in their own right. But it’s not just about the hits. With a massive lineup of nic salts, 10mls, and shortfills, Vampire Vape delivers solid quality across the board, all made right here in Lancashire.
The Lancashire Creamery – Dessert Lovers, Rejoice
Craving a sweet, creamy hit? The Lancashire Creamery is your go-to. Proudly produced in the UK and heavily inspired by British desserts, this brand delivers indulgence in every puff. Their 10ml nic salts (smooth 50/50 blend) are perfect for MTL vapers, while their 100ml shortfills offer rich clouds and full-on flavour for sub-ohm fans. Favourites like Bread & Butter Pudding, Raspberry Custard, and Strawberry Milkshake serve up nostalgia with every draw.
Ohm Brew – Bold, Balanced, Belfast-Made
Straight from Northern Ireland, Ohm Brew brings something for every palate. Their Nic Salts range is known for great throat hit and smooth delivery, with strengths from 3mg to 18mg. Then there’s the Double Brew Bar Series – these are a type of bar salts, specifically designed to mimic the intense, sweet flavours of disposable vapes and are ideal for use in refillable pod kits. Every bottle is packed with double the punch, making this a brilliant option if you want more from your juice without leaving the UK.
Riot Squad – The Rebels of the Vape Scene
Riot Squad doesn’t play it safe – and that’s part of the fun. Known for their hybrid nicotine, which is a clever combination of freebase nicotine and nicotine salt, their e-liquids give you the best of both worlds: fast satisfaction and a smooth hit. Hybrid blends offer the rapid absorption of nicotine salts with the potent throat hit of freebase nicotine, creating a unique vaping experience.
Nicotine salts and nic salt e-liquid are popular for delivering a smoother throat hit, especially in mouth-to-lung devices that mimic the sensation of traditional smoking. Nicotine salt e-liquids are also favoured for their higher nicotine concentrations and smoothness, making them ideal for those seeking a less harsh inhale.
Manufactured entirely in the UK, Riot Squad boasts a bold flavour lineup with striking designs to match. Their 10ml nic salts are ideal for pod systems and come in various strengths to suit your preference. Riot Squad’s e-liquids are also suitable for nicotine salt e-liquid fans and can be used in both mouth-to-lung and direct-to-lung vaping styles.
Why Go For UK-Made?
Choosing UK-manufactured e-liquid isn’t just about keeping it local, although that’s a big plus. It’s also about transparency, quality standards, and speedy delivery. UK brands must follow strict regulations like TPD compliance, meaning you know what’s in your bottle. Plus, shorter supply chains mean better stock availability and fewer delays.
Safety First: TPD Compliance & UK Standards
When it comes to choosing your e-liquid, safety and quality should always come first. In the UK, all e-liquids must meet strict guidelines set out by the Tobacco Products Directive (TPD). This means every bottle you buy is regulated for things like nicotine strength, bottle size, and even the way it’s labelled — so you know exactly what you’re getting. TPD compliance isn’t just a box-ticking exercise; it’s about making sure your vaping experience is as safe and reliable as possible.
Reputable UK brands go the extra mile by manufacturing their liquids in clean, controlled environments and carrying out thorough testing on every batch. Proper packaging and clear labelling are also required, so you can vape with confidence knowing your liquid meets the highest standards. By sticking with TPD-compliant e-liquids from trusted UK manufacturers, you’re not only supporting local businesses, you’re also ensuring your vaping is both enjoyable and safe.
Discover the Best of British
From the creamy delights of Lancashire Creamery to the punchy hybrids of Riot Squad, the UK vape scene is buzzing with quality. Many of these brands provide high VG blends for impressive cloud production, perfect for cloud chasers and those using box mods, sub-ohm vaping setups, and advanced vape coils.
For vapers seeking flexibility, shortfill bottles and shortfill e-liquids allow you to customise your nicotine strength with nic shots, while also offering greater value and compliance with TPD regulations. If you prefer a stronger flavour and a more pronounced throat hit, high PG e-liquids are an excellent choice.
Whether you use a pod kit or vape kit, there’s an option for every vaping style and preference. Different inhalation methods, such as drawing vapour or inhaling directly (as in direct-to-lung and sub-ohm vaping), cater to both beginners and advanced users.
At FREESMO, we’re proud to support British-made e-liquids that deliver flavour, reliability, and local spirit. Explore our range today and find your next favourite – straight from the heart of the UK.
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