Brutal Shortfills vs Just Juice Shortfills: Which Reigns Supreme?

Shortfill e-liquids are the backbone of modern sub-ohm vaping, offering large bottles, bold flavours, and the ability to customise nicotine levels with nic shots. Two UK-based heavyweights — Brutal Shortfills and Just Juice Shortfills — are competing for the attention of vapers who crave maximum flavour, thick clouds, and premium quality. Both crafted by Just Juice in UK labs, they bring different strengths to the table: Brutal is known for its bold, nostalgic blends, while Just Juice has made its mark with fresh, fruity excellence.

In this head-to-head review, we’ll uncover what each brand does best, compare flavour intensity, cloud performance, and overall value, and ultimately decide which range deserves to be crowned as the supreme shortfill.

Brutal Shortfills Overview

The Brutal Shortfills line is designed to deliver bold, uncompromising flavours that hit hard on taste and vapour. Each 120ml bottle contains 100ml of nicotine-free e-liquid with room for two 10ml nic shots, allowing for easy customisation to 3mg nicotine strength.

With a 70VG/30PG blend, Brutal Shortfills are crafted for direct-to-lung (DTL) vaping and are perfect for sub-ohm kits. The high VG ensures rich, thick clouds, while the PG provides a strong flavour punch. Brutal sits in the affordable premium tier, price-wise, offering both value and indulgence.

Popular flavours include:

• Mr Jack — a bold fusion of sweet liquorice and aniseed.
• Raspberry Sour — a tangy twist of raspberry sweetness with a sour edge.
• Rhubarb & Custard — a nostalgic sweet-shop dessert blend.
• Sour Strawberry Bubblegum — a fizzy, fruity candy-inspired flavour.

Just Juice Shortfills Overview

The Just Juice Shortfill range is the flagship line from the same award-winning team. Like Brutal, they come in 120ml bottles filled with 100ml of 0mg e-liquid, leaving space for two nic shots. With the same 70VG/30PG ratio, they too are tailored for sub-ohm vaping, balancing big cloud production with full-bodied flavours.

What sets Just Juice apart is its emphasis on vibrant fruit blends and refreshing twists, often layering tropical fruits, berries, or citrus with cooling notes for a lively vape. Crafted in UK labs with premium ingredients, these e-liquids have earned a reputation for consistency and smoothness.

Popular flavours include:

• Berry Burst & Lemonade — a fizzy, fruity mix of sweet berries and zesty lemonade.
• Apple & Pear on Ice — crisp orchard fruits with an icy cool finish.
• Blood Orange, Citrus & Guava — a tropical cocktail with tangy citrus zest.
• Mango & Passionfruit — rich tropical indulgence with a smooth exhale.

Flavour Showdown

When comparing flavour profiles, Brutal and Just Juice cater to slightly different audiences. Brutal Shortfills focus on bold, nostalgic, and candy-inspired blends. Flavours like Rhubarb & Custard or Sour Strawberry Bubblegum immediately evoke sweet-shop memories, while Mr Jack provides a darker, more unique liquorice-aniseed combination rarely found in mainstream ranges. Brutal’s strength lies in its ability to deliver unapologetically strong flavours that stand out.

Just Juice Shortfills, on the other hand, are all about freshness and fruit-forward blends. Whether it’s the zing of Berry Burst & Lemonade or the icy bite of Apple & Pear on Ice, Just Juice excels in creating refreshing, juicy flavour combinations that appeal to fruit lovers.

Clouds, Performance, and Smoothness

Both Brutal and Just Juice use a 70VG/30PG formula, making them equally suited for DTL vaping with sub-ohm devices. The higher VG guarantees impressive vapour production, while the PG maintains flavour clarity.

Brutal Shortfills produce dense, indulgent clouds, pairing especially well with dessert or candy profiles where vapour thickness enhances the experience.

Just Juice Shortfills also generate big clouds but lean into smoothness, with fruit blends that deliver clean flavour separation and refreshing throat hits.

Brutal Shortfill E-Liquids	Just Juice Shortfill E-Liquids
100ml of e-liquid in a 120ml bottle with space for two nicotine shots	120ml bottles with 100ml of nicotine-free e-liquid, leaving space for two nicotine shots
70% VG formula for rich flavour and dense vapour, perfect for DTL vaping	70/30 VG/PG blend for enhanced cloud production and smooth throat hit
Crafted in the UK by Just Juice with premium, bold flavour blends	Crafted in UK labs using premium ingredients for intense, long-lasting flavour
Buy now	Buy now

Comparison Table

Consumer Impressions

Vapers who prefer sweet-shop nostalgia often gravitate towards Brutal, especially with flavours like Rhubarb & Custard that bring back childhood memories. Many users praise the consistency of its sour and candy blends, describing them as “indulgent, bold, and hard to put down.”

Fans of Just Juice, meanwhile, love its clean fruitiness and refreshing profiles. The Berry Burst & Lemonade is frequently described as “vibrant and fizzy,” while Mango & Passionfruit is considered “a tropical holiday in a bottle.”

Buying Guide – Which Should You Choose?

Choose Brutal Shortfills if you love dessert, candy, or liquorice-inspired vapes with dense clouds and strong flavour punch.

Choose Just Juice Shortfills if you prefer fruity, tropical, and refreshing blends with smooth flavour delivery and vibrant profiles.

At the same price point, both ranges offer fantastic value — your choice simply depends on whether you’re craving indulgence or freshness.

FAQs

How do I use Brutal or Just Juice shortfills?

Simply add one or two (depending on strength preference) nicotine shots into the 120ml bottle, shake well, and use with a sub-ohm kit.

Are they both DTL e-liquids?

Yes, both ranges use a 70VG/30PG blend, perfect for DTL vaping.

Which lasts longer?

Both provide 100ml of e-liquid per bottle. Depending on usage, a bottle can last one to three weeks.

Which is more beginner-friendly?

Both are easy to use, but Just Juice’s fruity blends may appeal more to beginners, while Brutal’s strong dessert flavours are better for experienced flavour chasers.

Final Verdict

Both Brutal Shortfills and Just Juice Shortfills stand tall in the shortfill market. Brutal reigns supreme in boldness, nostalgia, and dessert-style indulgence, while Just Juice leads in fruity freshness and smooth tropical blends.

In truth, the winner depends on your taste preferences: if you crave rich, candy-inspired clouds, go Brutal. If you want vibrant, refreshing fruit bursts, choose Just Juice. Either way, you’ll be vaping a premium UK-crafted e-liquid designed for satisfaction.