Jessica Tyson
28/05/2025 • 5 min read
Within the nicotine pouches market, Pablo and Übbs are leading brands known for their strong nicotine content and appealing flavours. But when it comes to choosing the one that truly delivers a stronger nicotine kick, which pouch stands out?
In this comparison, we’ll explore nicotine strength, flavour variety, and overall user experience to help you decide which pouch suits your lifestyle and preferences best.
Nicotine pouches are tobacco-free, smokeless products designed to deliver nicotine through oral absorption. They’re placed discreetly under the lip and offer a more convenient alternative to smoking or vaping. While nicotine pouches are sometimes marketed as a potentially less harmful alternative to traditional cigarettes, they still contain the addictive chemical nicotine.
Many adults are switching to these alternatives as a way of transitioning away from smoking — and brands like Pablo and Übbs are leading the charge with bold flavour profiles and custom nicotine strengths.
Nicotine pouches have a relatively short history, with the first products emerging in the early 2010s. However, the concept of nicotine-infused pouches dates back to the 19th century, when Swedish sailors used snus, a type of smokeless tobacco, to manage their nicotine cravings. Modern nicotine pouches are a tobacco-free alternative to traditional snus and chewing tobacco, designed to provide a discreet and convenient way to consume nicotine.
The evolution of nicotine pouches has been rapid, and Zyn, a leading brand, has been at the forefront of this growth. Other brands, such as VELO and Elf Bar, have also entered the market, expanding the options available to consumers.
Discover FREESMO’s range of nicotine pouchesNicotine pouches offer several benefits, including:
Pablo is known for one thing above all: Intensity. Designed with seasoned users in mind, these pouches are among the strongest on the market.
Pablo contains 50 mg per gram, and each pouch typically contains around 30 mg of nicotine. This makes Pablo ideal for experienced users seeking a powerful and fast-acting nicotine hit. However, it's important to note that strong nicotine pouches like Pablo can potentially lead to gum irritation as a side effect.
A diverse and adventurous range including:
Übbs enters the competition with a more balanced offering — catering to both newcomers and veteran users who prefer flavour and comfort over sheer strength.
Comes in multiple strengths: 4 mg, 6 mg, 11 mg, and 14 mg per pouch. Offers flexibility for users to tailor their experience based on nicotine tolerance.
Offers a wide and innovative flavour selection, such as:
| FEATURE | PABLO | UBBS |
|---|---|---|
| Nicotine Strength | 50 mg per gram and 30 mg per pouch | 4 mg – 14 mg per pouch |
| Flavour Variety | Frosted Ice, Grape Ice, Kiwi, Strawberry Watermelon, etc. | Cola Ice, Berry, Spearmint, Peppermint |
| Target Audience | Experienced users with high tolerance | Beginners to mid-level users |
| Pouch Design | Slim, bold branding | Slim, sleek and discreet |
| Kick Factor | ⚡⚡⚡⚡⚡ | ⚡⚡⚡ |
| Guidance on Use | Detailed steps on how to use nicotine pouches effectively, emphasising their method of delivering nicotine without tobacco and potential health risks. | Detailed guidance on using nicotine pouches, highlighting their composition, safer alternative to traditional tobacco products, and the importance of consulting a doctor before use. |
Choosing the right nicotine pouch can be overwhelming, especially for those new to the product. Here are some tips to help you make the right choice:
Determine your ideal nicotine strength: Nicotine pouches come in a range of strengths, from low to high. Consider your nicotine tolerance and choose a strength that suits your needs. Consider your flavour preferences: Nicotine pouches come in a range of flavours, from mint to fruit. Choose a flavour that you enjoy and that will help you stick to your nicotine management plan.
Determining your ideal nicotine pouch strength is crucial to managing your nicotine cravings effectively. Here are some tips to help you choose the right strength:
If you’re after a strong, no-nonsense nicotine hit, Pablo is likely your pouch of choice — but only if you’ve built up a high tolerance. On the other hand, if you’re new to nicotine pouches or prefer a more measured experience with flavour variety, Übbs offers an excellent starting point with plenty of room to explore.
Both Pablo and Übbs have carved their niches in the nicotine pouch market — Pablo for the thrill-seekers, and Übbs for those who enjoy flavour and control.
Whichever you choose, make sure it aligns with your preferences and tolerance level. Nicotine pouches offer a unique experience — and with options like these, you’re bound to find the perfect match.
